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Campari
photos
Campari
creates a stylish and hedonistic location for its 2009
communication. Bursting with passion and seduction, “Club
Campari” is an exciting destination, where magic and temptation
prevail in a sophisticated, but playful atmosphere. It
is a place of pure enjoyment, brought to life by Jessica
Alba’s interpretation of Red Passion.
Club
Campari is a worldwide multimedia campaign starring the
stunning actress Jessica Alba, captured by celebrated
photographer Mario Testino and legendary director Jean
Paul Goude. The outcome: a memorable TV commercial, a
magical online experience and 13 snapshots by Mario Testino
that will appear in Campari’s limited edition Calendar
of which only 9,999 copies are printed.
Jessica
Alba stated, “Mario’s and Jean-Paul Goude’s visions made
it very easy to embody the Club Campari femme fatale.
It was the first time I have ever worked with Campari,
Mario and Jean Paul: they make you look like you can only
imagine in your wildest dreams, I am a huge fan of their
work and… I look forward to working with them again”
In
this exciting and alluring atmosphere, Jessica Alba, as
the centrepiece of the campaign, provides a provocative
look into a world of sophisticated beauty. Mario Testino
was selected as photographer for the Campari Calendar
and print campaign for the second time, after the tremendous
success of Hotel Campari, starring Salma Hayek. Testino
masterfully found a new way to evoke Red Passion through
Jessica Alba’s explosive mix of beauty, sophistication
and joie de vivre.
Club
Campari is also interpreted through Jean Paul Goude’s
dramatic creativity and imagination, which are now engraved
in the campaign: “I like to suggest desire and it is essential
to me that actors perform naturally, like in real life.
Spontaneity is everything. The spontaneity of a speech,
the right gesture, the right glance, the right movement,
all add depth to the story to be told”, he affirms.
Photographer,
Mario Testino Director, Jean Paul Goude
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